The Billionaire Mindset by Peng Kiong Chou

Author:Peng Kiong Chou
Language: eng
Format: epub
Publisher: The Rich Investor Ltd
Published: 2013-01-15T00:00:00+00:00

2.5.3 Reputation

Billionaires fiercely defend their good reputation. Be careful of your reputation and the image you are portraying to other people.

Your brand’s reputation affects the way customers perceive your business and in turn the overall success of your business. You need to create a brand based on good values such as credibility, integrity and trust and one which offers something that adds value to the customer.

Sir Richard Branson’s motto is never to do anything that keeps you from sleeping at night. By that he means never do anything illegal, no matter how good it sounds. He also recommends getting your contracts watertight from the beginning and always being prepared to defend your company and its reputation. When drawing up a contract, always think about the worst case scenario. The secret of success in any sector that is new to you is to be watchful and usually to be watchful for many years.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.